News & Events | Press Releases
Jan 08–Rhino Linings Celebrates 20th Anniversary
Rhino Linings has applied over 2 million truck bed linings worldwide during their 20 years in existance. In recent years, Rhino has launched many new industrial applications. SMC is helping spread the word through a variety of media projects including TV commercials, trade show videos, training DVDs and a 20th Anniversary celebration video.
Dec 07–Staylor shoots for Real Simple Magazine
| Time, Inc.'s Real Simple came to San Diego for a Holiday Solutions road show at Fashion Valley Mall before Christmas. Working with Beverly Woodworth of Artisan Digitalworks, Jim Staylor helped capture the event's color, highlights and testimonials. |  |
Dec 07–SMC Covers Bodyography Cosmetics DVD
Victoria's Secret models and Hollywood stars have a secret weapon called Bodyography Cosmetics. SMC produced an informational and instructional DVD program to introduce and explain Bodyography products to salon professionals. The program contains about an hour of content in both English and Spanish with some before and after shots.
Nov 07–Barney & Barney Bye Bye to Board Member
Barney & Barney long-time employee and board member, Kathy Ybarrondo retired recently. For the retirement party, the company had Staylor-Made Communications weave her life story into a series of Reality TV shows -- her favorite genre. Kathy bid them farewell and thanks by presenting a "Staylor-Made" compilation of "good-bye" movie scenes.
Nov 07–BAI Delivers Referral Conversation DVD
BAI - Bachrach Associates, Inc. produced a "Staylor-Made" training DVD demonstrating several examples of how Trusted Advisors (financial planners) can elegantly gather targeted new business in a variety of scenarios.
Oct 07–Outback Serves 20,000 FireFighter Meals
During recent Southern California fires, Outback Steakhouse served over 20,000 meals to firefighters and emergency responders. SMC documented a special event where Outbackers from throughout the state of California came together to thank and serve fire crews, law enforcement and military personnel from as far away as Idaho and Utah.
Oct 07– Carl Zeiss Vision Sees Bright Future
With a new "Commitment to Win", nine Carl Zeiss Vision executives came together for a green screen shoot to share their thoughts and plans for contiuned success as a leader in the eyeglass industry. SMC combined their best sound bites and composited sequences with a cool animated background and powerful music to create an informational/inspirational video shown at the opening to the national sales conference.
Oct 07– SBC Revs Up 2008 Honda Accord Launch
Strategic Business Communications provides sales training to Honda dealerships in North and South America. For several years now, SMC has helped SBC convert English versions of new product launch videos to Spanish. Our most recent such DVD project was the 08 Accord.
Oct 07– SeQual Breathes Easier with New TV Ad
Having Chronic Obstructive Pulmonary Disease is difficult. SeQual's new Eclipse produces oxygen from surrounding air to allow COPD patients to have greater freedom and mobility. SMC produced a 30-second television spot Eclipse dealers around the US can use to spread the good word.
Oct 07– Garden Fresh Food Safety DVD from SMC
All team members at Souplantation and Sweet Tomatoes restaurants are now armed with information about and demonstrations of actions needed to prevent food bourne illnesses in their restaurants. The "Staylor-Made" DVD covers hand washing, glove use, and avoiding cross contamination in both English and Spanish.
Oct 07– Jim Staylor in EventDV Magazine Article
Stu Sweetow of EventDV Magazine interviewed Jim Staylor for an article about how corporate video producers are using social networks to promote business videos. Read article.
Sept 07– SMC using SyncVue for Remote Reviews
Staylor-Made Communications purchased multiple licenses of SyncVuePro version 2.0 to facilitate simultaneous remote video reviews. The system requires a free Skype account and allows users to hear each other while they view and make notes on videos. Visit SyncVue for more info. Geography is no longer a barrier to doing business.
Sept 07– Harry Paul Launches new Demo DVD
Best-selling co-author of FISH! and author of Revved, Harry Paul recently had his speaker demo video "Staylor-Made." Combining speech excerpts with testimonial quotes gives viewers a quick look into Harry's style, content, and results.
Sept 07– PRA Intl. Uses Staylor's Voice for Training
Jim Staylor is the voice of several on-line internal training projects for the research firm PRA International. In addition to providing a warm, friendly, upbeat tone to the lessons, Staylor lent his scriptwriting talents to these programs to mkae them more easy to understand.
Aug 07– UCSD / CCARTA supports SB618 Training
Senate Bill 618 promotes the reduction of recidivism in California's prisons. The University of California's Department of Psychiatry has a program called the Center for Criminality & Addiction Research, Training & Application (CCARTA) that coordinates efforts to manage the SB618 initiatives statewide. Staylor-Made Communications produced a series of educational DVDs to launch the project.
Aug 07– DARPA Highlights Grant Winners
For DARPA (Defense Advanced Research Projects Agency), the Foundation for Enterprise Development of La Jolla, CA helps manage grants awarded to small businesses to develop new technologies to help warfighters. They must also include plans for later civilian use. FED hired SMC to showcase the accomplishments of recent awardees.
Aug 07– Staylor-Made Presence at CHART Tucson
Jim Staylor and Dennis McNabb ventured out into the desert and came back with many new contacts in the restaurant and hotel training business. SMC was part of the Resource Gallery and videotaped two of the conference presenters.
July 07– RhinoLinings taps SMC for Trade Show Vid
Bob Parsons of RhinoLinings had worked with Jim Staylor when he was at Encad and decided to create a Staylor-Made video for a new market segment RhinoLinings is serving. The video was prepared for a trade show covering the Water and Wastewater Treatment industry.
July 07– BAI Launches Financial Road Map DVD
BAI - Bachrach Associates, Inc. coaches financial planners to become trusted advisors. They hired SMC to help create three hours of DVD training to demonstrate and support the learning of their proprietary "Financial Road Map Interview". SMC employed 3-camera shoots at multiple locations to capture the program.
Jun 07– NAU has new DVDs for Store Openings
The first four “Web Front” retail stores have opened and NAU has hit the ground running, hiking, climbing, riding, etc. This exciting new clothing company is headquartered in Portland, Oregon and lives at the crossroads of beauty, sustainability, and performance serving artists, activists, and athletes. NAU helps buyers donate a percentage of each purchase to various charitable organizations. Read about NAU in Fast Company Magazine or visit NAU online. SMC produced a series of informational DVDs to support new store openings.
Jun 07 – Garden Fresh New Hire DVD Done
After shooting from 5 am to 10 am for over a week, SMC added other ingredients -- testimonials, message from the CEO, narration, graphics, music, etc., to complete the recipe for the new Souplantation and Sweet Tomatoes restaurant new hire orientation DVD called, "The Guest Experience: Your Piece of the Puzzle." Garden Fresh Restaurant Corp is rolling out the program to its nearly 100 restaurants nationwide this summer.
Jun 07 – Small Biz Co Reaches TV Nationwide
As seen on TV… watch for commercials offering help with your small or home-based business. The Small Business Company of Del Mar, California has launched a series of CDs. SMC helped produce the spots. Jim Staylor makes an on-camera appearance.
Jun 07 – A-HA! Performance Book Published
Doug Walker of A-HA!Performance recently taught his model of intrinsic motivation management to a leadership group at Administaff Inc. (NYSE:ASF – with more than 1700 employees and 100,000 worksite employees). Staylor-Made Communications videotaped this presentation for e-learning throughout Administaff nationwide. Wiley & Sons released Doug’s book, "A-HA! PERFORMANCE: Building & Managing A Self Motivated Workforce"on June 27th. People who want higher morale driven performance with less management effort, should buy this book. Visit A-HA! Performance to learn more.
Apr. 07 – Staylor on Entrepreneur Magazine Radio
Entrepreneur Magazine's "Money and You" had Jim Staylor as a guest April 25th. The interview covered how businesses use video on the Internet. To hear the program as aired on WSradio.com network, click here.
Apr. 07 – Web Video & Podcast Menu of Services
You oughta be in pictures – on the web that is. A new menu of "Staylor-Made" web video and video podcast services is now available. With a taste for every palate, the menu includes simple fare to get you started, package deals, and ala carte items to customize your web media meal. Download the web video menu here. Web Video Menu
Apr 07 – On Target for Target in Albany, OR
Jim Staylor and Dennis McNabb joined Betsy Bruce of Performance Factor (Seattle, WA) to capture video footage of Target Stores maintenance training for its automated receiving terminal technology for an on-line learning course.
Mar 07 – Featured Channel on V-Mix, on YouTube
Jim Staylor, President of Staylor-Made Communications, can now be see in over 25 clips on popular on-line video sites. Excerpts of the instructional DVD, "How to Keep Your DO-IT-YOURSELF VIDEO From Looking Like You Did It Yourself" can be found under the heading "Video Like A Pro." See clips
Mar 07 – SMC tapes John Assaraf of "The Secret"
John Assaraf of OneCoach is featured in the popular movie, "The Secret." When his company needed new footage of John to update a few DVD products and promote some events, they hired Staylor-Made Communications.
Feb 07 – NAU "World Tour" Archived for Launch
Staylor-Made Communications, Inc. captured the kick-off meeting of a new action-wear clothing company founded by former Nike and Patagonia executives. NAU, based in Portland, Oregon, serves at the juncture of performance, beauty, and sustainability. SMC created a series of training DVDs to impart knowledge and company culture to new store managers and team members.
Jan 07 – SMC Now has presence in Northwest
Staylor-Made Communications, Inc. announced the formation of a Northwest Division to offer media production services in the greater Portland and Seattle areas. Longtime SMC associate Dennis McNabb will serve as Managing Producer and Creative Director. For more information call 800-711-6699. or e-mail dennis@staylor-made.com
Oct 05 – Revised SMC Website Launched
Staylor-Made Communications, Inc. launched this newly re-designed version of our website with help from Internet marketing expert, Jeremy Duimstra of Glimpse Interactive, The site is simple to use and wireless device-friendly (PDA’s, cell phones, etc.) Revamped sections and new features make it easy for visitors to see what we do and how we work. The site launch coincides with the unveiling of our new slogan, “moving messages.”
Sept 05 – 12 Projects for ResMed Meeting
ResMed Corporation held its annual Americas Sales Meeting at La Costa Resort and Spa in late August and Staylor-Made Communications, Inc. produced a number of video and multimedia projects for this event. In addition to new product launch videos, DVDs and CD-ROMs, SMC provided a series of entertaining vignettes to introduce various presenters from ResMed’s management team.
Aug 05 – Staylor-Made DVD on Amazon.com
Jim Staylor wrote, produced, and hosted a new instructional DVD for sale at Amazon.com called, “How to Keep Your DO-IT-YOURSELF VIDEO From Looking Like You Did It Yourself.” It demonstrated proper camerawork, lighting, and audio to help amateur videographers; provides insights about producing efficiently; and, contains resources, forms, templates, etc.
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